GoodTalk Series

From one‑off lives to a series. Helping health experts plan recurring sessions.

Overview

Goodself is a consumer health app replacing fragmented patient education with expert-led content.

GoodTalk is a feature where health experts go live.

Role & Duration

Designed the GoodTalk Series flow: transforming one-off talks into repeatable, multi-episode programs.

Shipped, Sept 2024 – Apr 2025

The problem

Experts naturally taught in themes (e.g., sleep, nutrition), but the product forced every session into a standalone post format.

For creators (health experts)

  • No way to plan content as a cohesive program

  • Repetitive setup for every single live session

  • High cognitive load

For viewers

  • Hard to tell what’s connected (and what to watch next)

  • No clear starting point or progression

  • Difficult to revisit a topic over time

User Research

I collaborated with the UX Researcher on the 1:1 interview questions with early creators. It revealed distinct behavioural patterns in how people approached GoodTalk.

Top 5 Insights

  • Experts naturally teach in themes and multi-session arcs

  • They think in curriculum, not individual livestreams

  • Re-entering identical setup information felt inefficient and error-prone

  • They preferred structural guardrails over open-ended flexibility

  • Authority and trust increased when content felt intentional and continuous

“How might we transform one-off live sessions into structured series that encourage continuous learning?”

Jobs to be Done

As a creator (health expert)

I want to plan and publish my talks as a structured series

so that I can teach intentionally and confidently without worrying about setup complexity or making mistakes.

As a viewer

I want expert content to feel connected and followable

so that I can build knowledge over time and know what to watch next.

If GoodTalk could successfully support these jobs

  • Users would spend more time per session and return more frequently

  • Experts would publish more cohesive, higher-quality content

  • The platform would shift from one-off engagement → repeat learning behaviour

Creator Journey

Series System Logic

E2E SERIES CREATION

Walkthrough to reduce setup anxiety

I designed the series into a short walkthrough that only collects what’s needed to start so hosts can publish quickly and refine later without feeling overwhelmed.

SCHEDULING GUARDRAILS

Custom dates with built‑in guardrails

Flexible scheduling system that supports both recurring patterns and one-off manual edits.

By building "valid window" guardrails into the UI, I allowed hosts to adjust individual episode dates without breaking the series or leaving the main flow.

I simplified a confusing "Repeat" function by separating cadence from content. Now, new episodes automatically inherit details from the first session.

I also added auto-labels to show hosts what was generated by the system.

Repeat vs duplication clarity

E2E SCHEDULE SET-UP

Impact

Measured via Goodself’s analytics dashboards + event tracking (partnered with UX Research).

Creators want confidence. The strongest UX came from preventing mistakes early and making states obvious.

Next, I’d expand series management: reorder episodes, bulk reschedule, and clearer viewer progress states.

Reflection

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